Expanding on a print and social media campaign, I designed, prototyped, and (utilizing a bootstrap base) coded this fully responsive website.
I served as lead on UX, visual design, and interaction for all phases of Providence and Swedish's Express Care websites.
This has been a large-scale project that began with one clinic, and has rapidly expanded to more than 30.
The live site has changed quite a bit as the business has expanded, and is now owned by the new Providence Innovation Group based in Seattle.
While the assets were a bit disparate, I did my best to tie this into the concurrently-running Sports Medicine TV Spot.
I created several versions of these with different heroes, sizes, and animations -- they were fairly work-intensive, and pushed the limits of our 200k size limitation.
We partnered with an outside vendor, Uberflip, to set up an Aggregated Content hub in order to support an ongoing campaign.
I identified the platform's capabilities and limitations, then worked with our content lead to provide UX and visual design that I later applied to a corresponding marketing campaign.
I actually enjoyed making sense of this messy, complex pile of data.
I tried to provide smart and simplified architecture and experence with hierarchical type treatments, deductible level indicators, customization filters, and chart views.
See the expanded prototype here.
I worked-up a redesign of the providence.org website with a simplified, journey-based, user-centric experience.
Sadly, just before development was slated to begin, we shifted to a much-less customized experience that utilizes our existing SiteCore templates.
See the expanded prototype here.
When I'd started at Providence, their media-purchases primarily consisted of Flash banners. I was able to convince them to move to the industry-standard of HTML5 banners to ensure a larger audience. (Portable devices cannot read Flash media.)
I wrote copy, designed, animated, and developed all phases and sizes of this campaign.
Responsive Email development is quirky: some clients interpret code very differently, some don't allow webfonts, others only support limited CSS. There are lots of seemingly arbirary rules, and many limitations.
To save time in our process, I designed and developed a flexible, responsive, HTML template that cuts a lot of production time out of our schedule. It's fully responsive, previews well in all email clients, and supports retina images. I've used it as a base to create dozens of marketing emails.
Here's the template base, and examples here and here.
I leveraged the artword for a national campaign to create this set of banner ads. They are part of a seven-figure ad buy that includes placements in LA Times, Washington Post, and more.
The Oregon FinishCancer campaign was so successful, the Alaska region requested their own website.
For this version, I edited and implemented a feature auto-play video as well as a social feed.
Providence FinishCancer Alaska live site
I designed, animated, and built this example from a banner campaign as a counterpart for a billboard/OOH campaign.
I completely redesigned VSP's monthly newsletter to be mobile-responsive and imposed a new hierarchy and overall simplification for easier scanning. These factors led to a large increase in engagement and open rates that are well above industry standards.
It won best newsletter awards at PR Daily and the American Business Awards, and a Silver award at the Horizon Interactive Awards.
As the eBay Creative Lead at Yesmail, I nurtured the eBay account from one trial message to the largest account at the agency in the span of one year.
The example below is from an app awareness campaign, and is one of four directions.
At Yesmail Interactive, I was the lead designer for all Intel creative. This project is a flexible template system for the Hybrid Cloud division.
At Yesmail Interactive, I was the designer for the My Coke Rewards account. This is an example of a typical newsletter.
(in a nutshell)
Ability to think strategically and tactically to find creative solutions. Adept at herding cats toward goals and deadlines.
Flexible and versatile: from wireframes and use-case solutions, to high-fidelity interactive prototypes, to HTML5 animation and code-wrangling.
Expert in the quirky world of Email Design. I presently design and code most email marketing efforts for Providence and Swedish.
Enjoy researching and sharing expertise like: Building HTML5 ads, Email Design Best Practices, Copywriting for Email.
• Gold American Business Awards
• Best Email Design PR Daily
• SilverHorizon Interactive Awards
• Impact 14 Email Marketing Award
What's an antonym for "prima donna?" I'm that.
I'm a senior-level UX/UI, Visual Designer, and Animator based in Portland, OR.
Since 2000, I've designed everything from websites to magazine ads to tradeshow graphics to Product Packaging. I'm currently working at Providence Health & Services where I'm afforded the opportunity to work on a wide array of digital projects: Responsive websites, mobile apps, HTML5 ads, stadium LEDs, responsive email templates, and more.
When not designing, I'm traveling, riding my bike, appreciating Oregon's fine craft beer, reading, herding pets, working on my 109-year-old bungalo, or writing/performing irritating music.
Thanks for your interest!